WILLIAM SMITH, EXECUTIVE DIRECTOR
Will is a social entrepreneur and the Executive Director of LEAD. In 2015, Will co-founded LEAD’s inaugural academy, LEAD Monrovia Football Academy, in Liberia. Today, he is working to expand its model across the continent. Will has consulted for sport for social change organizations across the world. He holds an MSc in African Studies from Oxford University, BA in Government and French from the College of William & Mary, and a degree in social entrepreneurship from Santa Clara University. He is one of 40 members of the Barça Foundation and UNICEF’s Working Group on Sport for Development.
ALEXANDRA HANLON, BRAND DIRECTOR
Alexandra is a branding professional based in New York. After completing a prestigious training program for Omnicom group, Alex spent six years working on insights and strategy for some of the world's leading brands - Nike, Chanel, Spotify and Apple to name a few. Her passion for the social good space led Alex to turn her attention to consulting for foundations and cultural institutions. Alex holds an MSc in International Business. Alex oversees development of the LEAD brand, facilitating revenue-sharing partnerships with other organizations.
JAMES KIAWOIN, ACADEMIES DIRECTOR
James holds degrees from the African Leadership Academy, Colorado College (BA), and Princeton University (MPA). He worked at our flagship academy in Liberia, LEAD MFA, for two years. As our Academies Director, he conducts on-site academy quality checks, manages the academy formation process for new academies, and builds partnerships for LEAD graduates' future opportunities from his base in Monrovia, Liberia.
NOMFUNDO MNCINA, STRATEGIC GROWTH ASSOCIATE
Nomfundo holds a BA in International Political Economy from Colorado College. Originally from the Kingdom of Eswatini, she is an alumnus of the United World College of Southern Africa. Nomfundo joins LEAD as a Strategic Growth Associate. In this entrepreneurial position her tasks include programming, administration and strategic brand development.
Nomndeni is a serial entrepreneur from Kwazulu Natal, South Africa. In 2009, she established Fusa Academy, a deejay school for girls aiming to expand female presence in the entertainment industry. In 2011, Nomndeni founded Edits Communications, a Johannesburg-based communications agency that specializes in PR, Experiential Branding, and Talent Marketing. Nomndeni lives in Jo'burg and speaks around the world on female entrepreneurship in Africa.
Imad was born in Rabat, Morocco and raised in the Netherlands. After graduating and working as a Civil Engineer in The Hague, he moved to the United States in 2004. Imad is Co-Founder & President of Spring Place, a collaborative workspace and membership club catering to a global community in the business of contemporary culture. Imad is a passionate philanthropist who has experienced firsthand the power of combining quality education and sport. He currently resides in Los Angeles, California.
Graham was a student-athlete at the College of William & Mary in Virginia, USA from 1999-2003. In addition to his background as a footballer, Graham has always been passionate about coaching, development, education, and administration. Graham lives and works in New York City as a financial analyst at MP Securitized Credit Partners, an investment fund specializing in mortgage bonds.
OUR ADVISORY COMMITTEE
2011 Nobel Peace Laureate Leymah Gbowee is a Liberian peace activist, social worker and women's rights advocate. She is Founder and President of the Gbowee Peace Foundation Africa, based in Monrovia. Leymah is best known for leading a nonviolent movement that brought together Christian and Muslim women to play a pivotal role in ending Liberia's fourteen-year civil conflict in 2003. This historic achievement paved the way for the election of Africa's first female head of state, Liberian President Ellen Johnson Sirleaf.
Mubuso is Managing Director of Luminos Fund, a philanthropic fund that unlocks the light within every child by helping them get a good education. The Fund currently operates in Ethiopia, Liberia, and Lebanon. Mubuso is also Co-Founder of the BOOST Fellowship, which, for seventeen years, has been helping young Zimbabwean men and women discover their potential for leadership. Mubuso studied at Oxford University as a Rhodes Scholar.
Born in Santos, Brazil, Kely Nascimento-Deluca is a mom, activist and artist. She is the eldest daughter of Brazilian football legend Pelé. Kely attended the United Nations International School and the Parsons School of Design. She lectures on gender equality in sports and is a fierce believer in the power of arts and sports as tools for activism, peacebuilding, and sustainable development. . She is currently working on Warriors of a Beautiful Game, a documentary and global initiative to promote women’s football and gender equality globally. Last year, Kely launched the Nascimento Family Foundation to harness the potential of sports and the arts to build and promote sustainable peace around the world. Kely is a proud ambassador of the UNDP and Eir Sport Global Goals World Cup.
Ciarra Pardo is a 360 creative with expertise in brand and business development. She consulted as the Creative Director for Geffen Records and Island Def Jam before launching her first production company, Les Enfants Terribles, with Photographer & Director Anthony Mandler, and her second company, a creative services agency, Gravite Creative. During this time, Ciarra collaborated with high-level talent within the entertainment space, and after 10 years of running her own agency, 9 of which were spent working creatively with Rihanna, she moved in to work exclusively on Fenty Corp as Chief Creative Officer. For the last 5 years Ciarra lead creative on all Fenty Corp ventures while still operating as the musician’s personal creative director. Currently residing in Los Angeles, Ciarra has shifted focus to her latest venture as President and Founder of Mi Ojo, a creative and branding agency.